Right comps. Right price per channel.
Right parallel matched, one master price, net per channel — price by what you keep, not the sticker.
The comp that comes up first is rarely the comp that matters.
Card comps are noisy in expensive ways: the parallel is wrong, the condition is not comparable, the sale is stale, or one enthusiastic buyer moved the average.
And a correct market price is not yet your price, because the same $100 card keeps you a different amount depending on where it sells.
- Prices set from a different parallel's sales
- One number used across channels with different fees
- Averages carried by outliers
- Net proceeds discovered only at payout
What you price with
Live today across Pulltrader and the pricing model.
Catalog-matched comps
Comp search and eBay sold-listing lookup resolved against standardized products, so the comparison is like-for-like.
Data and interpretation, separated
Observed sales are presented as observed. Pulltrader's read on them is labeled as a read, not folded into the same figure.
Pricing intelligence
Pricing intelligence dashboards and AI scoring built on catalog and market data.
One master price
A single Pulltrader price per item as the anchor every channel derives from.
Auto or Manual per channel
Let a channel follow the master price, or pin it where that channel needs its own number.
Net readout
What you keep on each channel, next to the price — the figure that should actually drive the decision.
Pricing an item
Four steps, and the last one is the one most sellers skip.
Get the identification right
Most bad pricing starts as a bad match. The parallel decides which comps are the right comps.
Read the recent sales
Including the spread, not just a headline number — and noting how thin the data is.
Set the master price
One anchor for the item, which every channel price derives from.
Check the net per channel
On your storefront and POS you keep your listed price. On the marketplace a seller-level fee of 5%–9% applies. Self-managed external sales take nothing from Pulltrader. Same sticker, different outcomes.
Questions people ask
Do you sell a price guide?
No. A guide gives one number for a card in the abstract. Pricing an item you own depends on the channel you would sell it on and what that channel keeps.
Can pricing keep itself current?
Per-channel list prices can be set to Auto so they follow your master price automatically. Beyond that, Pulltrader's Growth agent surfaces pricing opportunities across your portfolio as recommendations you approve — included from Business.
How do you handle a card with almost no sales history?
Thin comps stay thin. We separate observed sales from interpretation so a sparse history does not read as a firm number.
Which channel should I price for?
All of them, differently. That is the reason for a master price plus per-channel list prices — the flat fee on storefront and POS generally favours higher-value cards, while marketplace tiers and Binz behave differently at the low end.
Price by what you keep.
Right comp, one anchor, and the net figure visible per channel.