More channels without four times the work.
One inventory, published rates — the second channel costs a fraction of the first.
One channel is concentration risk; four used to be a management problem.
Selling in one place means that platform's fees, audience, and policy changes are facts of your business. Selling in several used to mean multiplying every listing and every price change.
Most sellers accept the concentration risk, because it is theoretical until the day it is not.
- Revenue dependent on one platform's rules
- The same card described once per channel
- Prices that ignore the differences between fee models
- No comparison of what each channel returns
Where your inventory can go
Every path runs on the same records, and every rate is published.
Pulltrader marketplace
A seller-level fee of 5%–9%, with Binz fixed payouts at the low end. Guest checkout means buyers do not need an account.
Your storefront
$0 seller fee — you keep your listed price, and your buyer covers the 3.25% + $0.40 checkout fee by default.
In person
POS card sales at the same flat fee; cash sales carry no platform fee.
eBay, both directions
Connect your account, import existing listings, and export inventory out. Pulltrader takes nothing on a self-managed external sale; eBay's own fees still apply.
Offers and trades
Additional paths to move an item — including card-for-card and cash-plus-trade, with soft locks on tradeable inventory.
One order flow
Orders from these channels in one dashboard, with labels through Shippo and ShipStation.
Adding a channel the cheap way
The order that keeps the second channel from costing what the first did.
Catalogue the inventory
Standardized product records are the work every channel reuses.
Start with a segment
Place a slice on the new channel rather than everything, and watch what it does.
Compare on net
After the channel's rate, not on gross. The differences are large enough to change decisions.
Expand or pull back
Cheap to adjust when placement is a price setting rather than a re-listing project.
Questions people ask
Which marketplaces can I reach today?
Your storefront and counter, Marketplace and Binz, external marketplaces including eBay in both directions, premium auction houses through ALT, Goldin, and Fanatics Collect, and dealer-to-dealer placement. Mana Pool and Shopify import are in development.
Should everything go on every channel?
No. The rates differ enough that indiscriminate placement costs margin, which is why each channel carries its own list price and net readout.
How do the rates actually compare?
On item value: you keep your listed price on your storefront and POS, the marketplace charges 5%–9% by seller level, Binz pays a fixed amount per price point, and a self-managed external sale takes nothing from Pulltrader.
Is my own storefront worth running alongside marketplaces?
Usually, for reasons beyond rate: it is the only channel where the customer relationship is yours. The flat fee also tends to favour it as card value rises.
The second channel should not cost what the first did.
Catalogue once, then let placement be a price decision.