What you sold, what you kept, who bought.
What you kept, who bought, net per channel — from records your selling already creates.
Revenue is visible. Everything that matters is not.
Most card sellers can say what they sold last month and not what they made on it, because rates differ per channel and fees land in different places.
The result is a business run on cash-flow feel, where the inventory that stopped moving is discovered a year late.
- Net proceeds unclear until payouts are reconciled by hand
- No view of which channel is actually carrying the business
- Repeat buyers invisible as repeat buyers
- Decisions about what to buy made without knowing what sold
What you can see
Customer management and reporting are included from Business.
Transactions and payouts
Purchase and payout records, payout status, and receipts, tied to the sales that produced them.
Per-channel net
Because each channel's rate is published and applied in code, what a sale kept is a computed figure rather than an estimate.
Pricing intelligence
Dashboards and aggregate market insights alongside your own selling.
Customer profiles
Buyer history, watchlist interest, and customer insight generation, with a customer list in Hub.
Customer ownership
On the plans that include it, the storefront customer relationship and its analytics are yours.
Card shop analysis
A shareable outside-in analysis of a shop's online presence, useful as a starting benchmark.
Why the numbers can be trusted
Reporting is only as good as the records underneath it.
Sales post against items
Catalogued items mean a sale is attached to a real product rather than a text description.
Rates are applied in code
Tier percentages, Binz, the flat platform fee, and the external rate are implemented rather than estimated.
Payouts settle through Stripe Connect
With payout status and receipts recorded, so money movement is traceable.
Customers accumulate
Buyer history and watchlists build a picture of demand across repeat purchases.
Questions people ask
Does this replace my accounting software?
It tells you how the selling is performing — sell-through, payouts, margin by channel, and who is buying. Books and taxes stay with your accountant, with QuickBooks and Xero connections in development to close that loop.
Can I get the data out?
A Google Workspace connection is in development that exports reports, inventory snapshots, and payout summaries straight to Sheets and Drive, with QuickBooks and Xero connections behind it.
What is the most useful view here?
Net by channel. Once you can see that a $100 card kept you the full $100 on your own storefront but $91 to $95 on the marketplace, channel placement stops being a habit and starts being a decision.
Know what you kept, not just what you sold.
Published rates and recorded payouts make that a report rather than a reconstruction.